Google Ads (formerly AdWords) is the most popular Pay-per-click (PPC) platform, allowing you to create ads that appear on Google Search, Maps, Shopping, YouTube, and more.

Take your digital marketing skills to the next level with expert-led Google AdWords courses.

Whether you’re aiming for a Google AdWords certification, seeking a trusted AdWords tutorial by Google, or want to enhance your marketing strategy, these courses guide you through every step, from setting up your first Google Ads campaign to earning a recognized Google AdWords certificate.

With the right training, such as a Google AdWords tutorial or an official google AdWords tutorial by Google, individuals can build campaigns that effectively target audiences and drive business growth.

A course on Google AdWords can teach you how to create your ad, target customers effectively, and manage budgets to maximize results.

Many choose to pursue a certification for Google AdWords to validate their skills and stand out to employers and Google Partners.

An important concept covered in these courses is the use of negative keywords.

This tactic helps advertisers avoid showing their ads for irrelevant or low-intent search terms, thereby saving money and improving campaign performance

A Skillshop account not only enhances your technical skills but also provides a recognized marketing certification that stands out in job searches and opens doors to rewarding marketing jobs

10 Best Google AdWords Courses & Certification Online Training, and Tutorial 2025

01. Google Ads for Beginners (Coursera)

This project is designed for complete beginners who want to start using Google Ads for business or personal promotion.

You’ll learn how to set up a Google Ads account, create your first search ad campaign, and understand the basic components like keywords, bidding, and ad groups.

The course uses a virtual desktop environment, so you can practice everything in real time without needing to install anything on your computer.

Key Features:

• Learn by doing: create a working Google Ads campaign
• Includes hands-on practice with a virtual workspace
• Great for small business owners, students, and marketers
• Taught in English with subtitles available

No of Students Enrolled: 420,167+

Rating: 4.4 Out of 5

Link: https://www.coursera.org/projects/google-ads-beginner

02. Google Data Analytics Professional Certificate (Coursera)

This professional certificate is a deep program designed to equip learners with the foundational skills needed to launch a career in data analytics.

You’ll explore data cleaning, analysis, and visualization using tools like Excel, SQL, R, and Tableau.

The program emphasizes real-world applications and prepares you for entry-level roles such as a data analyst or junior data scientist.

Key Features:

• Learn Excel, SQL, R, Tableau, and data visualization
• Hands-on projects and quizzes for practical learning
• Taught by Google professionals
• Shareable certificate upon completion
• Prepare for job roles like Data Analyst or Business Analyst

No of Students Enrolled: 2,828,722 +

Rating: 4.8 Out of 5

Link: https://www.coursera.org/professional-certificates/google-data-analytics

03. The Ultimate Google Ads (AdWords) Training 2024  (Udemy)

This bestselling Udemy course provides a complete, up-to-date guide to mastering Google Ads (formerly AdWords).

Whether you’re a business owner, marketer, or freelancer, this course covers everything from keyword research and campaign setup to advanced bidding strategies and conversion tracking.

Designed for both beginners and intermediate users.

Key Features:

• Step-by-step training for Google Search, Display, and Shopping Ads
• Includes conversion tracking, remarketing, and landing page optimization
• Taught by a certified Google Ads expert
• Lifetime access and updates included
• Downloadable tools and checklists

No of Students Enrolled: 226,421+

Rating: 4.6 Out of 5

Link: https://www.udemy.com/course/the-ultimate-google-adwords-training-course/?couponCode=LETSLEARNNOW

04. Google Ads Remarketing for Beginners  (Udemy)

This beginner-friendly course focuses on Google Ads remarketing strategies to help you re-engage visitors who have previously interacted with your website.

You’ll learn how to set up remarketing campaigns using both the Google Display and Search Networks.

With step-by-step video tutorials, the course is perfect for digital marketers, small business owners, and freelancers looking to boost conversions by targeting warm audiences.

Key Features:

• Tailored for beginners in remarketing
• Covers Display & Search remarketing campaigns
• Step-by-step tutorials with real examples
• Teaches audience segmentation and targeting

No of Students Enrolled: 708+

Rating: 4.9 Out of 5

Link: https://www.udemy.com/course/remarketing-course-for-beginners/?couponCode=LETSLEARNNOW

05. Digital Marketing: Google Ads & Facebook Ads  (edX)

This professional certificate program offers a comprehensive introduction to digital marketing through two of the most powerful ad platforms: Google Ads and Facebook Ads.

Learners will gain practical skills in campaign creation, audience targeting, keyword optimization, and analytics.

Ideal for aspiring marketers and business owners, this program is structured to take you from basic to intermediate levels of digital ad management.

Key Features:

• Professional certificate from top universities
• Covers both Google Ads and Facebook Ads
• Taught in Spanish with English subtitles
• Focuses on campaign setup, targeting, and strategy
• Ideal for entrepreneurs, marketers, and students

Link: https://www.edx.org/certificates/professional-certificate/galileox-upvalenciax-marketing-digital-google-adwords-y-facebook-ads

06. Google AdWords (Udacity)

This program helps you master core digital marketing skills including Google Ads, SEO, social media marketing, email marketing, content strategy, and more. Designed in collaboration with industry experts, this nanodegree offers hands-on projects, real-world scenarios, and personalized mentor support to prepare you for a successful career in digital marketing.

Key Features:

• Comprehensive curriculum covering 9 key digital marketing topics
• Hands-on projects in Google Ads, SEO, Facebook Ads, and analytics
• Flexible, self-paced learning
• Real-world marketing tools (Google Analytics, Mailchimp, etc.)

Link: https://www.udacity.com/course/–nd124

07. Diploma in Google Ads (Alison)

This course teaches you how to create, manage, and optimize successful Google Ads campaigns.

From setting up your account and performing keyword research to writing compelling ads and tracking conversions, this course provides a solid foundation in pay-per-click advertising.

It’s ideal for marketers, small business owners, and beginners looking to improve their online advertising skills.

Key Features:

• Free to enroll with optional paid certification
• Covers search, display, mobile, and video ads
• Includes keyword research, bidding strategies, and ad optimization
• Learn how to use Google Ads tools and track campaign performance
• Certificate available after passing course assessments

No of Students Enrolled: 75,630+

Link: https://alison.com/course/diploma-in-google-ads

08. Understanding Google Ads  (Alison)

This beginner-level course is designed to introduce you to the core concepts of Google Ads.

It covers everything from account setup and ad structure to bidding, targeting, and optimization strategies.

This course helps you build a clear understanding of how Google’s advertising platform works.

It’s perfect for anyone new to digital marketing who wants a quick yet comprehensive overview of paid search advertising.

Key Features:

• Free to enroll with optional paid certification
• Learn account setup, campaign structure, and targeting basics
• Covers ad auctions, Quality Score, and bidding strategies
• Includes ad copy tips, remarketing, and campaign optimization

No of Students Enrolled: 17,474+

Link: https://alison.com/course/understanding-google-ads

09. 100 Days of Google Ads & Microsoft Ads: Ultimate Bootcamp (Udemy)

This in-depth bootcamp is designed to take you from beginner to advanced in both Google Ads and Microsoft Ads.

You’ll learn to create, manage, and optimize campaigns across Search, Display, Shopping, Performance Max, Video, and more.

The course includes real-world examples, platform tools, and automation strategies to build high-performing ad campaigns.

Key Features:

• Covers both Google Ads and Microsoft Ads platforms
• Campaign creation for Search, Display, PMax, Video, and Shopping
• Includes tools like Ads Editor, Merchant Center, and Search Ads 360
• Teaches conversion tracking, data analysis, and automation
• Suitable for beginners and intermediate learners

No of Students Enrolled: 13,820 +

Rating: 4.6 Out of 5

Link: https://www.udemy.com/course/100-days-of-google-ads-microsoft-ads-ultimate-bootcamp/?couponCode=LETSLEARNNOW

10. Create a Google Ads Search Campaign (Coursera)

This beginner-friendly, project-based course is designed to help you set up your first Google Ads search campaign.

You’ll learn how to create a structured campaign, design ad groups, conduct keyword research, and write compelling ads.

The course also covers essential topics like targeting options, bidding strategies, and conversion tracking.

Key Features:

• Ideal for beginners with no prior knowledge
• Focus on search campaign fundamentals
• Practice in a live Google Ads simulation
• Receive a verified certificate upon completion

No of Students Enrolled: 60,116 +

Rating: 4.6 Out of 5

Link: https://www.coursera.org/projects/create-a-google-ads-search-campaign

Wrapping Up – Best Google AdWords Courses & Certification

Google AdWords has become a cornerstone of modern digital marketing.

Google Ads is more than just an advertising tool—it’s a powerful platform that empowers businesses, marketers, and aspiring professionals to reach the right audience, increase visibility, and drive real results.

Through certifications, courses, and hands-on learning, individuals can build valuable skills, execute smarter campaigns, and help businesses succeed online.

Whether you’re starting a new career or enhancing your existing one, pursuing a certification for Google AdWords is a powerful step toward becoming a trusted expert in the world of digital advertising.

Enrolling in an AdWords course Google provides practical skills for running successful campaigns that help you grow your business online.

As you explore how Google Ads works, you’ll also discover the valuable tools and support Google offers to help advertisers succeed across search, display, video, and more.

FAQs on Best Google AdWords Courses

01. How do I get google AdWords certification?

To get Google Ads certification, create a free account on Google Skillshop, study their training courses, and then pass the relevant certification exams with at least 80%.

02. Which Google Ads certification to start with?

The best starting point is the Google Ads Search Certification, which covers core search advertising skills.

03. Which Google Ads course is best?

Google Skillshop’s official training is ideal for certification. For hands-on practice, Udemy’s Ultimate Google Ads Training course is highly recommended.

04. Is Google Ads a good job?

Yes, it’s a growing field with good salary potential and demand for skilled PPC marketers.

05. Is the Google Ads course worth it?

Definitely. It equips you with the skills to run paid campaigns and improve business results effectively.

06. Is Google Ads SEO or PPC?

Google Ads is PPC (pay-per-click), while SEO is organic search optimization—they’re different marketing strategies.

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Learn how Google Ads works and discover the best course on Google AdWords to create your ad, grow your business, and boost your marketing strategy.