Are you looking for the Best Social Media Marketing Courses, Certification, and Classes?

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media.

Whether you’re a beginner or a professional, there are countless online courses for best social media marketing courses designed to help you build real marketing skills, from content creation to analytics and paid ads.

These courses for social media marketing teach you how to grow brands on platforms like Facebook, Instagram, LinkedIn, and more.

It guides your actions and lets you know if you’re succeeding or failing, grow your brand, build a loyal audience, or launch a career in digital marketing, enrolling in the best social media marketing courses is the perfect place to start.

Whether you’re searching for a free social media marketing course, a certified social media marketing online course, or a complete online marketing and social media course, you’ll find the right fit here.

These social media marketing training courses online include both paid and free social media marketing courses online, with options offering certificates.

If you’re exploring the best social media marketing course online, want to learn with social media marketing courses free, or are simply seeking a course in social media marketing, this blog has you covered.

You’ll find everything from free social media marketing courses online to expert-led programs like the Coursera social media marketing course or social media marketing professional certificate offered by top institutions like Northwestern University.

Many of these options also include social media marketing certification, making them ideal for boosting your resume.

Whether you’re looking for a digital and social media marketing course, a SEO and social media marketing course, or a beginner-friendly social media and marketing course, these programs will teach you how to craft a smart marketing strategy, run effective campaigns, and leverage social media to drive results.

Whether free or paid, these media marketing courses empower you with the tools to run effective social campaigns and make the most of today’s top social media platforms.

12 Best Social Media Marketing Courses, Certification and Training

01. Meta Social Media Marketing Professional Certificate (Coursera)

It covers social media strategy, content creation, paid advertising, and performance analysis, preparing you for roles like social media manager or digital marketer.

You’ll also learn how to create and execute complete marketing strategies that align with business goals.

By the end of the course, learners can earn an industry-recognized certificate and gain access to Meta’s exclusive career support tools.

Key Features

• 6-course professional certificate program
• No experience required
• Includes resume tips and portfolio projects
• Certificate recognized by top employers

No of Students Enrolled: 491,852 +

Rating: 4.8 out of 5

Link: https://www.coursera.org/professional-certificates/facebook-social-media-marketing

2. Introduction to Social Media Marketing (Coursera)

This is the first course in the full professional certificate track but can be taken as a standalone for those seeking a short introduction.

It provides a foundational overview of how social media works for businesses, explores key platforms, and introduces concepts like branding, engagement, and analytics.

It’s perfect for newcomers curious about the field before committing to a longer course.

Key Features

• Beginner-friendly overview of social media marketing
• Self-paced and easy to follow
• Taught by Meta experts
• Includes quizzes and final assessment
• Shareable certificate on completion

No of Students Enrolled: 574,757+

Rating: 4.8 out of 5

Link: https://www.coursera.org/learn/social-media-marketing-introduction

03. Social Media Marketing MASTERY 2025 | Ads on 10+ Platforms (Udemy)

This best-selling Udemy course provides a hands-on, no-fluff guide to marketing across all major platforms — including Facebook, Instagram, YouTube, TikTok, Twitter, and more. It teaches students how to grow audiences, create engaging content, run paid ad campaigns, and analyze performance metrics. The course is constantly updated to reflect the latest algorithm changes and advertising tools.

Key Features:

• 10+ hours of on-demand video
• Includes advertising tutorials and strategy templates
• Covers all major platforms
• Lifetime access with updates
• Certificate of completion included

No of Students Enrolled: 141,180+

Rating: 4.4 out of 5

Link: https://www.udemy.com/course/social-media-marketing-ads/?couponCode=LETSLEARNNOW

4. Social Media Marketing – Content Marketing Masterclass (Udemy)

This course is Designed for business owners, freelancers, and marketers, this masterclass covers both the creative and strategic sides of social media.

Learn to create a cohesive brand presence, schedule posts, analyze growth, and drive traffic using organic and paid techniques.

It covers customer psychology, platform-specific marketing tactics, branding, and SEO as it relates to social content.

Key Features:

• 22+ hours of content across all major platforms
• Includes strategy frameworks, SEO tips, and content templates
• Frequent content updates for 2025 trends
• Completion certificate
• Includes bonus tools and resources

No of Students Enrolled: 35,578 +

Rating: 4.4 out of 5

Link: https://www.udemy.com/course/social-media-marketing-masterclass/?couponCode=LETSLEARNNOW

5. Social Media Marketing (Udacity)

Built for those who want a high-impact, project-based learning experience, this nanodegree teaches you how to develop and manage real social campaigns.

This advanced program dives deep into strategic content creation, audience targeting, analytics, and paid social advertising.

You’ll work with mock clients, analyze campaign performance, and receive mentorship throughout.

Key Features:

• 3-month project-based curriculum
• Personal mentor and feedback from reviewers
• Includes content planning, ad creation, and data tracking
• Resume support and LinkedIn profile reviews
• Portfolio-worthy projects included

Link: https://www.udacity.com/course/social-media-marketing–cd0692

6. Digital Skills: Social Media (FutureLearn)

This short course by Accenture is ideal for beginners or professionals looking to refine their personal or business branding on social media.

It focuses on how to create a strong online presence, engage with audiences meaningfully, and use social tools to enhance career growth.

It’s ideal for those looking to use social media professionally or personally without diving too deep into marketing theory.

Key Features:

• Short course: ~2 weeks, 2 hours per week
• Free to learn, optional paid certificate
• Taught by digital experts at Accenture
• Interactive activities and discussion-based

No of Students Enrolled: 207,852+

Rating: 4.7 out of 5

Link: https://www.futurelearn.com/courses/digital-skills-social-media

7.  Anthropology of Social Media (FutureLearn)

Offering a cultural perspective, this course examines how social media affects human behavior, communication, and social structures worldwide.

It’s a reflective, academic course that blends digital media with anthropological insights.

Rather than teaching marketing tactics, it looks at how people use platforms to express identity, form communities, and transform social norms.

It’s an academic and reflective course suited to researchers, students, and anyone interested in the “why” behind social media behavior.

Key Features:

• 5-week course designed by University College London
• Focus on global cultures and social behaviors
• Ideal for educators, researchers, or social media analysts
• Free to audit; paid certificate optional
• Includes real-world case studies and global fieldwork findings

No of Students Enrolled: 50,193+

Rating: 4.6 out of 5

Link: https://www.futurelearn.com/courses/anthropology-social-media

8. The Complete Social Media Marketing Course (Alison)

This course covers all essential aspects of social media marketing—from platform strategies and branding to ad creation and analytics.

Learners will understand content creation, platform-specific strategies, paid ads, and metrics tracking.

It’s ideal for budget-conscious learners or those who want a broad understanding before specializing.

Key Features:

• Platform-specific modules (Facebook, Twitter, LinkedIn, etc.)
• Beginner-friendly with quizzes and assessments
• Free learning with optional certification
• CPD-accredited and fully online
• Covers both organic content and paid ads

No of Students Enrolled: 120,001+

Link: https://alison.com/course/the-complete-social-media-marketing-course

9. Diploma in Social Media Strategy (Alison)

Perfect for marketers and entrepreneurs looking to build scalable, goal-driven social campaigns.

This program teaches you how to plan, execute, and optimize multi-platform strategies that align with business goals.

It includes modules on campaign structure, brand voice, customer personas, platform selection, and performance analysis.

It’s well-suited for those managing or consulting on multi-platform campaigns.

Key Features:

• Advanced diploma-level course
• Strategic approach to content, KPIs, and ad planning
• Self-paced with assessments and quizzes
• Free course, optional diploma for purchase
• CPD certification included

No of Students Enrolled: 171,732+

Link: https://alison.com/course/diploma-in-social-media-strategy

10. Basics of Social Media Marketing (Alison)

A quick and easy introduction to the core principles of social media marketing.

Learners will understand how platforms work, how content resonates with users, and how engagement supports brand growth.

It covers platform overviews, user behavior, and entry-level content strategies. This course is ideal for hobbyists or complete beginners.

Key Features:

• 3-hour beginner-level course
• Great for hobbyists and first-time marketers
• Mobile-compatible
• Free learning, optional certificate
• Simple overview of major social platforms

No of Students Enrolled: 44,798+

Link: https://alison.com/course/basics-of-social-media-marketing

11. Fundamentals of Digital Marketing, Social Media, and E-Commerce (edx)

Offered by the prestigious Wharton School, this course bridges digital marketing fundamentals with in-depth insights into social media and online commerce.

Learners study customer behavior, growth hacking, and data-driven campaign planning.

It includes lessons on consumer psychology, customer acquisition, analytics, and the strategic use of social media and e-commerce in business.

Key Features:

• 6-week self-paced course
• Taught by Ivy League professors
• Covers e-commerce integration, analytics, and media strategy
• Business-focused, with real-world case studies
• Paid verified certificate available

Link: https://www.edx.org/learn/business-administration/the-wharton-school-of-the-university-of-pennsylvania-fundamentals-of-digital-marketing-social-media-and

12. Online Advertising & Social Media – University of Maryland (edX)

Focused on the integration of online advertising and social media, this course teaches you how to craft effective campaigns that resonate with your target market.

You’ll learn campaign structuring, performance tracking, and budgeting.

Key Features:

• Intermediate-level online course
• 4–6 weeks of flexible learning
• Part of a broader digital marketing program
• Includes real business use-cases and quizzes
• Verified certificate available upon completion

No of Students Enrolled: 49,758+

Rating: 4.5 out of 5

Link: https://www.edx.org/learn/social-media-marketing/the-university-of-maryland-college-park-online-advertising-social-media

Why Social Media Marketing Matters

The influence of social media on consumer behavior is undeniable.

People discover new brands, read reviews, make purchases, and share experiences—all through social platforms.

Businesses that ignore social media are missing out on a direct channel to influence buying decisions, humanize their brand, and remain relevant in an evolving market.

Some key advantages of social media marketing include:

• Increased brand awareness
• Improved customer engagement
• Cost-effective lead generation
• Higher conversion rates
• Better customer insights through data analytics

The Future of Social Media Marketing

As technology evolves, so will social media marketing. The rise of AI-driven tools, short-form video content, voice search, and social commerce is reshaping how brands interact with consumers.

Personalized experiences, automation, and immersive technologies like AR/VR will drive future campaigns. Businesses that stay agile and continue learning will remain competitive.

Those that fail to adapt risk falling behind in an environment where consumer attention is limited, but engagement is everything.

Wrapping Up – Best Social Media Marketing Courses, Certification

Social media marketing is no longer just a trend—it’s a fundamental pillar of modern digital strategy.

Whether you’re a beginner hoping to understand the basics or a seasoned marketer aiming to refine your approach, the right course can make all the difference.

The programs listed above offer diverse ways to learn social media marketing, from free certifications to in-depth professional tracks taught by leading experts and institutions.

As the digital landscape evolves, staying updated with the latest platforms, tools, and strategies is essential.

By enrolling in one of the best social media marketing courses, you’re not just gaining knowledge—you’re investing in a future-proof skill set that will help you stand out in a competitive, content-driven world.

So take the next step—choose a course, sharpen your skills, and start building your brand, career, or business with confidence.

Wishing you happy learning!

Some FAQS on Best Social Media Marketing Courses

1. What is social media marketing?

Social media marketing is the use of platforms like Facebook, Instagram, and LinkedIn to promote products, engage audiences, and grow a brand.

2. Are social media courses worth it?

Yes, they are. Social media courses teach valuable skills like content strategy, advertising, and analytics—crucial for career or business growth.

3. Which social media course is best?

The Meta Social Media Marketing Professional Certificate (Coursera) is one of the best—beginner-friendly, practical, and recognized by employers.

4. What is the 50/30/20 rule for social media?

It’s a content mix strategy: 50% valuable content, 30% shared content, and 20% promotional content to keep audiences engaged and balanced.

5. What are the 3 most used social media platforms?

Facebook, YouTube, and Instagram are currently the most widely used social media platforms globally.

6. Is social media a good career path?

Yes. Social media offers strong career potential in digital marketing, content creation, and brand strategy with growing demand across industries.

Meta Description: Discover the best social media marketing courses, FAQs, career tips, and expert insights to grow your brand or start a career in digital marketing.